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Shakib Khan
Jun 15, 2022
In General Discussions
Cheetos embedded stealth Snapchat codes Coinbase User List into its Super Bowl spot that unlock free snacks when scanned, per details emailed to Marketing Dive. Each of the commercial’s 1,440 frames features a hidden marker so viewers Coinbase User List don’t have to pause the ad or direct their smartphone camera at a particular point of the screen. Once the ad is scanned, Snapchat will send users a virtual bag of Cheetos’ new Crunch Pop Mix that can be redeemed for the real product. With the pandemic expected to push Coinbase User Listmore homebound folks to social media during the big game, Cheetos sees an opportunity to tie product sampling into the campaign promoting Crunch Pop Mix to a broader audience. Dive Insight: Cheetos is attempting to take advantage of second-screen viewing habits during an unusual Coinbase User List Super Bowl through its “Snap to Steal” activation, a first-to-market use of Snapchat’s scanning technology. Social media engagement is typically high around the big game, but the pandemic has seen the popularity of apps like Snapchat spike as people look to stay connected and share their thoughts during live events. Sixty-one percent of surveyed Coinbase User List Snapchat users plan to tune into the match-up between the Tampa Bay Buccaneers and Kansas City Chiefs this Sunday, with nearly two-thirds intending to use the app on game day, according to internal Snap data. Other snack brands have layered similar mobile components into their Super Bowl Coinbase User Listbuys in recent years. Pringles in 2019 ran an interactive livestreaming ad that featured a QR code viewers could scan to connect to the Kellogg label’s Amazon storefront. Cheetos’ approach this year is noteworthy in being virtually markerless, meaning that Snapchat users can scan anywhere on the ad at any time to access their Crunch Pop Mix reward.
Removing a Layer of User Coinbase User List content media
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