Jul 31, 2022
In General Discussions
The New Year is approaching, and our personal plans are full of good wishes. At the same time, it is time for us to prepare and plan for the company and team in the coming year. Unlike personal plans, business plans need to be more detailed and strictly prohibited. Many of you will be looking forward to your SEO strategy for 2022. Strategies will vary from person to person based on a number of factors, including the complexity of the competition, the work your team has been doing, and the work done so far. However, we at Yellowball have a basic checklist that applies to all competitions: 1. Looking back at last year's blue sky thinking and email list innovative ideas for the year ahead are incredible; don't be afraid, they're coming. At the same time, it's critical that we learn lessons from looking back at the competition in 2021. If you set goals at the beginning of the year, you can use these as benchmarks to judge your success while also pinpointing where the competition hits roadblocks. Break the campaign down into its main components and self-criticize your team's output in those components. The results (ranking, traffic, conversions) are obvious; keep in mind that these results come as competitive results, and this review should focus on learning points that will impact SEO strategy in 2022. Agencies should talk to clients and get information from their perspective. These feedback sessions are critical to understanding how processes and communications can be improved to create more effective competition. Finally, from experience, there is value in keeping these reviews as objective as possible. On the one hand, looking back at the successes of the past year can be overly optimistic about past difficulties. On the other hand, note the hurdles, learning points and follow-ups for 2022, but avoid overly pessimistic views. SEO is a medium to long term investment - if your processes and actions align with your strategy, trust those and the results will come. 2. Revisit your research Don't underestimate the value of re-research and initial strategies. Not only are markets and behaviors in a state of constant change, but a year from now, your team will have more insights that may affect future strategies. Go one step further than keyword research; re-evaluate your buyer personas and inbound funnel. Do not loop on the surface of the project. They are often able to see projects that are invaluable to the movement's continued success in new light. You may find everything checked out, but it's worth it for you to remember this strategy better. You might even find some gems! 3. Develop goals and KPIs. In such a world, the outcome might seem like a mirage in the desert, when in fact, both are easy to bypass goals in favor of a more output-oriented strategy. Don't be afraid to set goals - these numbers should be available to you. If it's traffic related, you can target current and target locations by average search volume. In the case of conversions, traffic can be used in conjunction with the current conversion rate.