There was always an idea in my head to create something, but the details were fuzzy. I spent over a decade deep in a malaise of hospitality management, meeting many of life's challenges head on such as the death of both parents at an early age and addiction among others. Eventually, once the bad habits had been cast aside and a career change became real, getting into the woods for long, grueling solo marches became routine and therapeutic; the challenge became the itch and it could only be achieved by pushing further - suffering, to some degree. I began looking for other hikers to join me and decided to be proactive about it. I formed a community whose members would be happy to share the ultimately satisfying experience of pushing themselves to their own physical and mental limits and having a genuinely good time while doing it.